Case Studies

 Recent case studies in media

  • Assisting the positioning of the then-newly appointed CEO of Coles supermarkets, Ian McLeod, in the initial stages of the turnaround of the business and ongoing media support for Coles
  • Assisting Australia’s largest mortgage insurer Genworth Mortgage Insurance Australia (ASX: GMA) with media advice and management ahead of the listing of its Australian business in 2014, and ongoing media support
  • Advising Japan’s Mitsubishi Corp ahead of the visit to Australia of its chairman in a delegation headed by the Japanese Prime Minister resulting in front-page coverage in The Australian of the significance of the visit, and an in-depth feature article inside
  • Advising and helping arrange media support for sonnen, Germany’s and Europe’s largest producer of solar-powered battery energy storage systems, on its 2016 launch into the hotly contested Australian market
  • Arranging priceless exposure on a pro bono basis for Australia’s oldest company, the Bible Society, ahead of its 200th anniversary in 2017 with the placement in the Weekend Australian Magazine of the cover story “Found in Translation” reporting the society’s work in translating the Old and New Testaments of the Bible into the Pitjantjatjara language, thus ensuring the survival of the language.
  • Protecting the interests of the independent directors of media group APN forced to resign in the face of opposition from two major shareholders to the board’s capital raising and debt reduction strategy
  • Developing a successful local media strategy for NSW coal seam gas explorer Dart Energy at a time when the industry was coming under pressure in other parts of the State from activist groups
  • Neutralising at-times hostile media towards a major investment bank through a successful introduction program for its CEO with influential commentators
  • Gaining much-needed media exposure for a small rare earths explorer, Hastings Rare Metals, to assist it in raising funds for its on-going development
  • Defence strategy and counsel for a major mining group against a hostile, opportunistic bid from an overseas miner, winning influential media support for a substantially higher offer